Job Summary

We are seeking a proactive and results-driven Digital Marketing Executive to join our dynamic marketing team. The ideal candidate will have a strong understanding of digital marketing principles and a passion for leveraging online platforms to drive engagement and growth. This role involves executing and optimizing digital marketing campaigns, analyzing performance metrics, and contributing to our overall digital strategy.

Key Responsibilities

• Campaign Management: Develop, implement, and manage digital marketing campaigns across various channels, including SEO, SEM, social media, email, and content marketing.
• Content Creation: Assist in creating engaging content for websites, blogs, social media, and other digital platforms to drive brand awareness and engagement.
• SEO Optimization: Conduct keyword research, optimize website content, and improve search engine rankings to increase organic traffic.
• Social Media Management: Manage and grow social media profiles, create and schedule posts, and engage with followers to build a strong online presence.
• Analytics and Reporting: Monitor, analyze, and report on digital marketing metrics using tools like Google Analytics, social media insights, and marketing automation platforms.
• Email Marketing: Develop and execute email marketing campaigns, including newsletters and promotional offers, and analyze their effectiveness.
• Paid Advertising: Assist in managing paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and other digital channels.
• Market Research: Conduct market research to identify trends, opportunities, and competitor strategies.
• Collaboration: Work closely with other departments, including sales, content, and design teams, to align digital marketing efforts with overall business objectives.

Qualifications

• Education: Bachelors degree in Marketing, Business, Communications, or a related field.
• Experience: Proven experience (1+ years) in digital marketing or a related field.
• Skills:
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager).
• Strong understanding of SEO, SEM, social media marketing, and content marketing.
• Excellent written and verbal communication skills.
• Ability to analyze data and derive actionable insights.
• Creative thinking and problem-solving skills.
• Technical Skills: Familiarity with CMS platforms (e.g., WordPress), email marketing software, and basic HTML/CSS knowledge is a plus.

Personal Attributes

• Detail-Oriented: Strong attention to detail and accuracy.
• Adaptable: Ability to work in a fast-paced environment and adapt to changing priorities.
• Team Player: Collaborative with a willingness to contribute to a team-oriented environment.
• Self-Motivated: Proactive with a strong drive to achieve and exceed goals.