Required Specifications and Qualifications:
Currently pursuing or recently graduated with a degree in Marketing, Communications, Business, or related fields.
Familiarity with digital marketing tools (e.g., Google Analytics, Canva, SEMrush, Mailchimp).
Basic understanding of SEO, content optimization, and keyword research.
Proficiency in Microsoft Office Suite and Google Workspace.
Ability to create engaging social media content, blogs, and email campaigns.
Basic graphic design skills using tools like Canva or Adobe Creative Suite.
Roles and responsibilities
Develop and schedule engaging social media content across platforms like LinkedIn, Twitter, and Instagram.
Assist in creating marketing materials such as blogs, case studies, and email campaigns.
Optimize website content for SEO and improve rankings using keyword research.
Monitor and report on the performance of marketing campaigns and website traffic using Google Analytics and similar tools.
Research industry trends and competitor strategies to identify growth opportunities.
Collaborate with designers and developers to ensure cohesive branding.