LeadSquaredGeneral InformationDescription. ... Thecompany'splatform helps to automate and streamline the complete marketing and lead generation process, right ...
We are looking for a creative and experienced Digital Marketing Executive to join our team. As a Digital Marketing, you will be responsible for developing and successfully implementing our Digital Marketing strategy across various marketing channels, in order to increase our online presence and improve our marketing and sales efforts. You will be working closely with the Marketing and Sales departments.
Creating simple informational videos to drive user engagement on channels like YouTube, Facebook, Instagram, LinkedIn, and other short video platforms.
Curating the content, implementing the process, managing the video calendar, and publishing the video will be your responsibility.
Sharing ideas on how we can further enhance our user engagement through video marketing and other activities as well.
Involvement in other channels such as website, PR and influencer marketing.
Responsibilities:
Adhere to the action plan and targets outlined in the marketing plan.
Curate the video scripts given by the content writers, create a voiceover for the same (mostly in Hindi), create the video and publish them on the relevant channels.
Manage and take ownership of the video calendar to drive optimum user engagement.
Keep track of the key metrics for video marketing.
Manage our websites by coordinating with the developers to make changes in the content, design, introduce new pages, etc.
Track the website traffic flow and provide internal reports regularly.
Post articles provided by the content and SEO teams on the website and other relevant platforms.
Assist in executing PR activities and influencer marketing on various platforms.
Assist in various digital marketing activities such as Social Media Marketing, SEO, Content Marketing, Performance Marketing, Email Marketing, etc. whenever required.
Daily updates to be sent to your reporting manager.
Skills:
Good understanding of Digital Marketing and interest in Communication, Video Marketing and Content Marketing.
Knowledge of video and picture editing software such as Adobe or Filmora is desirable.
Any prior experience in Social Media Marketing, Content Marketing, Graphic Designing and Video Editing is desirable.
Problem solving skills
Knowledge of content management systems (CMS)
Hands on experience in content management
Ability to deliver and curate creative content (text, image and video)
Knowledge of online marketing channels
Excellent verbal, written & presentation skills
Good planning and visualisation skills
Any Bachelor s degree preferred. PGDM/MBA in Marketing will be prioritised.
