IBM India Private Limited is the Indiansubsidiaryof IBM. [3] It has facilities in Ahmedabad, Bengaluru, Bhubaneshwar, Chennai, Coimbatore, Delhi, Gurgaon, Hyderabad, Kochi, Kolkata, Mumbai, Noida, Pune, Mysore and Visakhapatnam. Between 2003 and 2007, IBM's head count in India has grown by almost 800%, from 9,000 in 2003 [4] to nearly 74,000 ...
We are looking for an experienced to assist in the planning, execution, and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in digital marketing concepts and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
Responsibilities
Assist in the formulation of strategies to build a lasting digital connection with consumers
Plan and monitor the ongoing company presence on social media (Instagram, TikTok, and Twitter)
Launch optimized paid advertising through Google Ads, Meta Ads, and TikTok Ads to increase company and brand awareness
Be actively involved in SEO efforts (keyword, image optimization, etc.)
Prepare online newsletters and promotional emails and organize their distribution through various channels
Provide creative ideas for content marketing and update the website
Collaborate with designers to improve user experience
Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)
Acquire insight into online marketing trends and keep strategies up-to-date
Maintain partnerships with media agencies and vendors
Requirements and Skills
Proven experience as Digital Marketing Executive or similar role
Excellent understanding of digital marketing concepts and best practices
Experience with B2C social media, Google Ads, Meta Ads, Email Marketing, and SEO/SEM
Working knowledge of ad serving tools (e.g., DART, Atlas)
Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
Skills and experience in creative content writing
Analytical mindset and critical thinking
Excellent communication and interpersonal skills
BSc/BA in marketing or relevant field
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