Location: Mohali (On-site) Experience Required: 3+ Years Notice Period: Immediate Joiner or 1 Month
About the Role
Were seeking an experienced Content Strategist to lead our content marketing efforts across multiple brands and properties. You'll own the content strategy, manage execution, and collaborate with cross-functional teams to drive engagement, build brand authority, and achieve business goals.
If you are a natural storyteller, a strong mentor, and a passionate advocate of content marketing, wed love to hear from you!
Roles & Responsibilities
Develop and own the content strategy and roadmap for Signitys corporate website and product/brand sites.
Manage a network of writers, agencies, and collaborators to produce high-quality content across channels: blogs, websites, social media, and more.
Review, edit, and refine content to ensure top-notch quality and alignment with brand voice.
Plan and execute an editorial calendar that drives consistent engagement.
Analyze content performance using analytics tools and optimize strategies accordingly.
Lead content creation for SEO, brand campaigns, email marketing, and digital marketing initiatives.
Collaborate closely with teams like Product Marketing, Digital Marketing, and Brand to fulfill their content needs.
Act as a catalyst and coordinator for content generation across internal departments.
Spearhead social media marketing strategies for various services and product sites under the Signity umbrella.
Desired Skills
Experience: 3-5 years in content writing and marketing.
Proven ability to work with technical leads and project managers to plan and deliver impactful content.
A passion for storytelling and exceptional writing skills.
Excellent communication, attention to detail, and user-centric design sensibility.
Proficiency in creating diverse content formats: white papers, guides, videos, podcasts, and social media reels/posts.
Leadership and mentoring skills to guide a team of writers.
Strong project management capabilities to ensure effective collaboration and timely delivery.
Why Join Us?
Opportunity to lead and shape the content marketing strategy across multiple brands.
Work in a dynamic environment that values creativity and innovation.
Collaborate with a team of talented professionals across departments.