Responsibilities:
Oversee and manage all aspects of our social media accounts
Create and publish compelling and captivating posts across various social media platforms, effectively promoting our brand and engaging our audience
Collaborate closely with the designers, content writers and marketing team
Utilize online schedulers to effectively plan and schedule social media posts for optimal reach and impact
Foster an active and engaged online community by initiating meaningful conversations, responding to audience comments, and building strong relationships
Analyze social media analytics to evaluate campaign performance, extract insights, and recommend optimizations for future initiatives
Stay up-to-date with the latest features, trends, and offerings of social media platforms to maximize our online presence
Desired Skills:
Previous experience as a Social Media Executive or in a similar role, ideally for a minimum of 3 years.
Proficiency in utilizing leading social media platforms such as Instagram, LinkedIn, Facebook, Twitter, and Pinterest to drive engagement and reach
Understanding of supportive platforms such as Quora, Reddit, Medium, etc.
Operational understanding of quick design platforms like Canva
Efficiency in coming up with innovative ideas for reels and recording them to create captivating and engaging content
Possess strong copywriting skills to create captivating and influential content that connects with a wide range of audiences
Solid understanding of social media advertising strategies and best practices
Excellent written and verbal communication skills, with a keen eye for detail
Strong time management skills and the ability to multitask effectively
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