Create content for marketing collateral including one pagers, email campaigns, social media posts, blogs, press releases, case studies, and white papers within the stipulated SLA.
Actively manage and promote our blog, and pitch articles to relevant third-party platforms.
Analyze content marketing metrics and makes regular updates.
Collaborate with the design team to collaborate on innovative content marketing ideas.
Work with the technical staff to write technical papers for products and solutions.
Update all marketing collateral regularly.
Content for Website Liaise with the UI/UX team and keep website content up-to-date. Use SEO best practices for writing web page copies to generate traffic to our website..
Content for Social Media Generate new ideas for Social Media posts daily.
Competitor Analysis Study market competitors and outline the angle of attack from a content standpoint
Good communication skills.
Required skills:
Requirement gathering/tracing
Expert in market research
Can meet deadlines without fail
Can bring innovative ideas to the table
Proficient in using MS Office, preferable Word, Excel and Power Point