Roles and Responsibilities

• Manage digital marketing campaigns across various channels, including email, social media, and content creation.
• Develop marketing strategies to increase brand awareness and drive demand generation for ERP solutions.
• Collaborate with cross-functional teams to launch new products and services, ensuring successful product-market fit.
  Analyze market trends and competitor activity to inform marketing planning and strategy development.
• Work closely with the ERP sales team to align marketing and sales strategies, sharing qualified leads.
  Drive lead generation through targeted outreach efforts such as webinars, whitepapers, and case studies.
• Manage the backend processes for ERP product launches, ensuring timely execution.
  

Desired Candidate Profile

• Strong understanding of digital marketing principles, including SEO/SEM best practices.
  
• 3-7 years of experience in B2B marketing or a related field (IT industry preferred).
  
• MBA/PGDM degree from a reputable institution.
  
• Proven track record of success in developing effective marketing plans and executing successful campaigns.