We are seeking a seasoned Sr. PPC Specialist with 8-10 years of experience in managing Google Ads campaigns. The ideal candidate should have a strong command of PPC strategies, advanced analytical skills, and a history of leading successful online marketing initiatives. This role focuses on creating, managing, and optimizing PPC campaigns to maximize ROI and align with our clients' business objectives.
Key Responsibilities:
Develop, execute, and manage PPC campaigns across Google Ads.
Monitor and analyze campaign performance to identify areas for improvement.
Conduct in-depth keyword research and selection for effective targeting.
Craft engaging ad copy and test various ad creatives for optimal performance.
Perform ongoing optimization of campaigns, including bid adjustments, A/B testing, and improving quality scores.
Leverage analytics tools to track and assess campaign effectiveness.
Implement strategies to boost CTR, conversion rates, and overall campaign efficiency.
Generate detailed reports on campaign performance, highlighting KPIs and ROI metrics.
Deliver actionable insights and recommendations based on data-driven analysis.
Communicate campaign outcomes and strategy modifications to clients and internal teams.
Develop comprehensive PPC strategies tailored to each client's specific goals.
Stay abreast of the latest PPC trends and best practices in digital marketing.
Collaborate with SEO and content teams to ensure unified and effective campaign efforts.
Engage closely with stakeholders to understand their business needs and objectives.
Present campaign strategies, performance results, and recommendations clearly and effectively.
Qualifications and Skills:
Bachelor's degree in Marketing, Business, or a related field.
8 - 10 years of proven experience managing PPC campaigns on Google Ads.
Expertise in Google Ads, including advanced tools and features.
Strong analytical skills with the capability to interpret data and make informed decisions.
Proficiency in analytics tools such as Google Analytics.
Excellent communication skills, both written and verbal.
Ability to work independently and collaboratively within a team.
Strong organizational skills and attention to detail.
