Job Title: Sr. PPC Specialist
Experience: 8 - 10 Years
Location: Ahmedabad

Job Overview:

We are seeking a seasoned Sr. PPC Specialist with 8-10 years of experience in managing Google Ads campaigns. The ideal candidate should have a strong command of PPC strategies, advanced analytical skills, and a history of leading successful online marketing initiatives. This role focuses on creating, managing, and optimizing PPC campaigns to maximize ROI and align with our clients' business objectives.

Key Responsibilities:

• Develop, execute, and manage PPC campaigns across Google Ads.
• Monitor and analyze campaign performance to identify areas for improvement.
• Conduct in-depth keyword research and selection for effective targeting.
• Craft engaging ad copy and test various ad creatives for optimal performance.
• Perform ongoing optimization of campaigns, including bid adjustments, A/B testing, and improving quality scores.
• Leverage analytics tools to track and assess campaign effectiveness.
• Implement strategies to boost CTR, conversion rates, and overall campaign efficiency.
• Generate detailed reports on campaign performance, highlighting KPIs and ROI metrics.
• Deliver actionable insights and recommendations based on data-driven analysis.
• Communicate campaign outcomes and strategy modifications to clients and internal teams.
• Develop comprehensive PPC strategies tailored to each client's specific goals.
• Stay abreast of the latest PPC trends and best practices in digital marketing.
• Collaborate with SEO and content teams to ensure unified and effective campaign efforts.
• Engage closely with stakeholders to understand their business needs and objectives.
• Present campaign strategies, performance results, and recommendations clearly and effectively.

Qualifications and Skills:

• Bachelor's degree in Marketing, Business, or a related field.
• 8 - 10 years of proven experience managing PPC campaigns on Google Ads.
• Expertise in Google Ads, including advanced tools and features.
• Strong analytical skills with the capability to interpret data and make informed decisions.
• Proficiency in analytics tools such as Google Analytics.
• Excellent communication skills, both written and verbal.
• Ability to work independently and collaboratively within a team.
• Strong organizational skills and attention to detail.
• Google Ads Certification is preferred.