Responsibilities:-

• Manage Google Analytics and Google Search Console accounts for 34 websites.
• Develop and implement SEO strategies to increase website traffic and improve search engine rankings.
• Create and execute backlinking strategies to enhance the domain authority (DA) of the websites.
• Monitor and analyse website performance metrics, such as organic traffic, keyword rankings, and conversion rates.
• Identify opportunities for website optimization and improvement through keyword research, on-page optimization, and technical SEO audits.
• Coordinate with the content team to align SEO efforts with content creation and distribution strategies.
• Stay updated with the latest trends and SEO and search engine algorithm best practices.
• Generate regular reports on SEO performance and provide actionable insights for continuous improvement.
• Collaborate with web developers and designers to implement SEO recommendations and improvements.
• Conduct competitor analysis to identify strengths, weaknesses, and opportunities for growth in the industry.
• Communicate effectively with stakeholders to ensure alignment of SEO strategies with overall business goals.

Qualifications:

• Bachelor's degree in marketing, communications, computer science, or a related field.
• 5+ years of proven experience in SEO, preferably with a focus on managing multiple websites simultaneously.
• Demonstrated success in increasing website traffic, improving search engine rankings, and enhancing domain authority.
• Proficiency in Google Analytics, Google Search Console, and other SEO tools.
• Strong understanding of search engine algorithms and SEO best practices.
• Experience in developing and implementing effective backlinking strategies.
• Excellent analytical skills with the ability to interpret data and generate actionable insights.
• Ability to work collaboratively with cross-functional teams, including content creators, web developers, and designers.
• Up-to-date knowledge of industry trends, algorithm updates, and emerging SEO technologies.
• Effective communication and project management skills.
• A proven track record of delivering results in a fast-paced, dynamic environment.
• Should be very familiar with the latest AI tools and innovations in the SEO field.

Note- Knowledge on GA4 is mandatory for this role.