Key Responsibilities:

1. ABM Infrastructure Setup & Management:*

- Implement and maintain ABM infrastructure across CRM and automation platforms.

- Ensure high email deliverability through best practices in list management and email
authentication (SPF, DKIM, DMARC).

2. Target Market Distribution:

- Efficiently distribute target accounts across campaigns, ensuring optimal outreach efforts and
resources allocation.

- Maintain and manage account lists to reflect changing campaign priorities and performance.

3. Performance Reporting & Tracking:

- Build and maintain tracking infrastructure to monitor key metrics such as open rates, click-

through rates, and engagement.

- Regularly create reports to summarize campaign performance and suggest optimization
strategies.

4. A/B Testing & Campaign Optimization:

- Implement A/B tests for email and LinkedIn outreach to enhance campaign performance.

- Analyze results and adjust campaigns based on insights from testing.

5. Reply Tracking & Engagement Management:

- Maintain reply trackers to ensure responses are logged, tracked, and assigned to the relevant teams for follow-up.

- Ensure all responses and engagements are managed efficiently.

Requirements:

1. 1-2 years of experience in ABM operations, demand generation, or related roles.

2. Strong knowledge of Excel, CRM systems (HubSpot, Salesforce, etc.), and marketing
automation tools.

3. Proficiency in email deliverability best practices.

4. Analytical skills to monitor and optimize campaign performance.

5. Excellent organizational skills with strong attention to detail.

Bonus Skills:

- Familiarity with ABM strategies for B2B SaaS companies.

- Knowledge of data analysis tools like Google Analytics or Tableau.