
Role & responsibilities Job Summary We are seeking a results-driven Google and Meta Ads Specialist with at least 1 years of experience to manage and optimize digital advertising campaigns. The ideal candidate will have a proven track record of creating, executing, and analyzing successful campaigns on Google Ads and Meta platforms (Facebook & Instagram). You will play a pivotal role in driving traffic, generating leads, and achieving business goals through paid advertising strategies. Key Responsibilities Plan, create, and manage Google Ads campaigns, including Search, Display, Shopping, and Video ads. Develop and manage Meta ads campaigns (Facebook and Instagram) across objectives like awareness, engagement, and conversions. Conduct keyword research, audience segmentation, and A/B testing to improve campaign performance. Optimize ad copy, creatives, and landing pages for maximum ROI and CTR. Monitor and adjust bids, budgets, and targeting to achieve campaign objectives. Use tools like Google Analytics, Meta Ads Manager, and third-party platforms to track performance. Provide detailed reports on campaign metrics, including impressions, clicks, conversions, and ROI. Analyze data to identify trends and recommend actionable insights. Create and implement remarketing campaigns to re-engage website visitors and drive conversions. Utilize custom audiences and lookalike audiences on Meta platforms for targeted advertising. Keep up with the latest trends, updates, and best practices for Google Ads and Meta advertising. Experiment with new ad formats, placements, and targeting options. Work with the design team to create engaging ad creatives and visuals. Collaborate with content and SEO teams to align strategies for holistic digital marketing efforts. Key Requirements
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